Allan Vijay Pinto

Brand Style Guide & Identity System

Logo Variations

AVP
Allan Vijay Pinto
Transforming Vision Into Global Impact

Primary Logo - Stacked

AVP
Allan Vijay Pinto
Global Business Enabler

Horizontal Logo

AVP

Monogram Mark

AVP

Monogram Mark

Business Card Design

Allan Vijay Pinto
Global Business Enabler
Transforming Vision Into Global Impact
Email contact@allanvijaypinto.com
Mobile +91 91369 58750
Website www.allanvijaypinto.com
Location Mumbai, India | Serving 25+ Countries

Size: 3.5" × 2" (Standard) | Material: Premium Black Matte Card with Gold Foil | Finish: Soft Touch with Spot UV

Letterhead Design

contact@allanvijaypinto.com
+91 91369 58750
www.allanvijaypinto.com
Mumbai, India

[Date]

[Recipient Name]
[Company Name]
[Address]

Dear [Recipient],

[Letter body content area - This professional letterhead template provides a sophisticated framework for all business correspondence. The golden header accent and clean typography create an immediately recognizable brand presence while maintaining professional elegance.]

Transforming Vision Into Global Impact
Delivering Measurable Organic Growth | Amplifying Global Visibility | Serving 25+ Countries Worldwide

Size: 8.5" × 11" (A4) | Material: Premium White Cotton Paper (120gsm) | Format: PDF for digital, Print-ready

Email Signature Design

HTML Email Signature | Mobile Responsive | Compatible with Gmail, Outlook, Apple Mail

Brand Color Palette

Primary Colors

Royal Gold
HEX: #D4AF37
RGB: 212, 175, 55
CMYK: 0, 17, 74, 17
Deep Black
HEX: #000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
Pearl White
HEX: #FAFAF8
RGB: 250, 250, 248
CMYK: 0, 0, 1, 2

Secondary Colors

Royal Gold Dark
HEX: #B8941E
RGB: 184, 148, 30
CMYK: 0, 20, 84, 28
Royal Gold Light
HEX: #E6C955
RGB: 230, 201, 85
CMYK: 0, 13, 63, 10
Elegant Charcoal
HEX: #1A1A1A
RGB: 26, 26, 26
CMYK: 0, 0, 0, 90
Silver
HEX: #C0C0C0
RGB: 192, 192, 192
CMYK: 0, 0, 0, 25

Typography System

Primary Display Font: Cinzel
ALLAN VIJAY PINTO

Used for: Logo, Headlines, Section Titles, Business Card Name
Weights: 400 (Regular), 600 (Semi-Bold), 700 (Bold)
Characteristics: Elegant, Classical, Premium, Authoritative

Primary Body Font: Montserrat
Montserrat is a clean, modern sans-serif typeface that provides excellent readability across all mediums. Its geometric forms balance professionalism with approachability, making it perfect for body copy, navigation, and supporting text elements.

Used for: Body Text, Navigation, Buttons, Labels, Contact Information
Weights: 300 (Light), 400 (Regular), 500 (Medium), 600 (Semi-Bold)
Characteristics: Clean, Modern, Highly Readable, Professional

Accent Font: Cormorant Garamond
"Transforming Vision Into Global Impact"

Used for: Taglines, Pull Quotes, Emphasized Text, Testimonials
Weights: 300 (Light), 400 (Regular), 400 Italic
Characteristics: Elegant, Refined, Sophisticated, Distinctive

Brand Usage Guidelines

Logo Clear Space

Maintain a minimum clear space around the logo equal to the height of the letter "A" in the logo. This ensures the logo has proper breathing room and maintains its visual impact.

Minimum Size

Primary Logo: Minimum width of 200px digital / 2 inches print. Horizontal Logo: Minimum width of 180px digital / 1.8 inches print. Monogram: Minimum 60px × 60px digital / 0.6 inches print.

Color Applications

Primary: Royal Gold (#D4AF37) on Deep Black (#000000). Alternative: Deep Black on Pearl White (#FAFAF8). Reverse: Pearl White on Deep Black. Monochrome: Single color when limited to one color reproduction.

Background Usage

Preferred backgrounds: Deep Black, Pearl White, or Elegant Charcoal. Ensure sufficient contrast (minimum 4.5:1 ratio). Use white logo on dark backgrounds, gold logo on white backgrounds.

Do's and Don'ts

✓ DO

  • Use the official logo files provided
  • Maintain proper clear space around logo
  • Use approved color combinations
  • Scale logo proportionally
  • Use high-resolution files for print
  • Ensure sufficient contrast with backgrounds
  • Use designated fonts consistently
  • Follow typography hierarchy

✗ DON'T

  • Distort, stretch, or rotate the logo
  • Change logo colors or add effects
  • Recreate or redraw the logo
  • Use low-resolution files
  • Place logo on busy backgrounds
  • Separate logo elements
  • Use unapproved fonts
  • Outline or add drop shadows to logo

Brand Voice & Messaging

Brand Personality

Professional: Expert, authoritative, credible, results-driven
Sophisticated: Elegant, refined, premium, elevated
Global: International, expansive, connected, visionary
Impactful: Transformational, measurable, powerful, strategic

Tone of Voice

Confident without arrogance. Authoritative yet approachable. Data-driven and results-focused. Sophisticated but clear. Strategic and visionary. Professional with warmth.

Key Messages

• Measurable organic growth delivery
• Global visibility amplification
• Integrated strategy, technology, sales, marketing
• Results-driven solutions
• Transforming vision into global impact
• 15+ years, 25+ countries, $100M+ generated

Writing Style

Use strong, active verbs. Lead with results and outcomes. Quantify achievements with specific numbers. Balance sophistication with clarity. Write in paragraphs, not bullet points for body content. Use concise, impactful sentences.

Brand Applications

Digital Applications

• Website header and favicon
• Social media profile images
• Email signatures
• Digital presentations
• PDF documents
• Online advertisements
• LinkedIn banner and profile
• Zoom backgrounds

Print Applications

• Business cards
• Letterhead and envelopes
• Presentation folders
• Brochures and collateral
• Event signage
• Trade show materials
• Premium gift packaging
• Stationery suite

Photography & Visual Style

Photography Guidelines

Professional business settings with international context. Clean, sophisticated environments. Natural lighting with dramatic contrast. Focus on quality over quantity. Include global elements (architecture, cityscapes, diverse locations). Professional attire in sophisticated settings.

Image Treatment

High contrast with deep blacks. Selective gold accent overlays for emphasis. Clean, minimal compositions. Professional color grading. Sharp focus on subjects. Sophisticated depth of field. Premium quality only (minimum 300dpi for print).

Graphics & Icons

Minimal, geometric designs. Line-based illustrations. Gold accent highlights. Clean, professional aesthetic. Consistent stroke weights. Sophisticated simplicity. International business themes.

Patterns & Textures

Subtle geometric patterns in brand colors. Premium textures (fabric, leather, metal). Minimal, elegant applications. Gold foil effects for print. Sophisticated gradients using brand colors. Clean, refined aesthetic.

Logo File Formats & Specifications

Digital Use

PNG (Transparent): 72-150 DPI, for web/digital
SVG (Vector): Scalable, for web development
JPG: 72-150 DPI, for email signatures
GIF: For basic web use

Sizes: Large (3000px), Medium (1500px), Small (500px), Favicon (512px, 256px, 64px, 32px)

Print Use

EPS (Vector): CMYK, for professional printing
PDF (Vector): CMYK, for print layouts
AI (Adobe Illustrator): Editable source files
TIFF: 300 DPI minimum, CMYK

All print files should be CMYK color mode with proper color profiles embedded

Brand Assets & Support

For access to the complete brand asset library including high-resolution logos, templates, and guidelines, or for questions about brand usage, please contact:

Brand Asset Requests

Email: contact@allanvijaypinto.com

Website: www.allanvijaypinto.com/brand

All brand assets are proprietary and protected by copyright. Unauthorized use, modification, or distribution is prohibited.

ALLAN VIJAY PINTO

Transforming Vision Into Global Impact

Brand Style Guide v1.0 | © 2026 Allan Vijay Pinto | All Rights Reserved